Housed in one of the city’s most architecturally impressive buildings, Pumphreys stands proud as Newcastle’s Blues Cafe, oozing Southern Soul heritage laced with contemporary cool. When invited to produce a series of design solutions, including menu curation and promotional print, we wanted to keep the rough and ready appeal of a Mississippi Blues Bar at the core of our designs. Working with the venue’s key strapline ‘lift your spirits and feed your soul’, we implemented a bold colour palette combined with a retro typeface to bring the speakeasy vibe bang up to date. Mixing up the musical influences of Rhythm & Blues with Pumphreys’ slick sports bar appeal, we produced a range of creative elements that give a shout out to promotional offers whilst retaining an underlying edge of the prohibition era.
SECTOR: RETAIL/HOSPITALITY. DELIVERABLES: BRAND RESEARCH, BRAND POSITIONING, BRAND IDENTITY, DESIGN FOR SUPPORTING PRINTED ITEMS AND SOCIAL MEDIA. PRINT SUPPLY/MANAGEMENT.