It was a joy to go back to our roots with the Proven brand on a range of creative concepts to promote their drink-dine-dance fusion venue in Sunderland. Serving New York style pizza, craft beers and delicious drinks all wrapped up in a passion for music, we wanted to surface this attention to detail throughout our designs. Evoking a variety of music genres – highlighted by cocktail names such as French Kiss and Little Fluffy Clouds – we played with shape, colour and texture to instil the sweet nostalgia and laid back vibe that this cool little late-night venue is all about.
SECTOR: RETAIL. DELIVERABLES: BRAND RESEARCH, BRAND DEVELOPMENT, BRAND IDENTITY, DESIGN FOR PRINT, SOCIAL MEDIA, PRINT MANAGEMENT/SUPPLY.