Pleasure is a highly successful club night best known for its weekly residency at Caberet Volataire – one of Edinburgh’s most iconic and historic music venues. Described as ‘a one stop-shop for underground DJs and packed dance floors’, Pleasure is all about cutting edge music and good vibes. When they asked us to explore shape, form, colour and image to create a new identity, we were bold in our response. The resulting creative is designed to evoke the club night’s love of individuality, self-expression and its own unique brand of stylish hedonism.
SECTOR: PROMOTION. DELIVERABLES: BRAND RESEARCH, BRAND POSITIONING, BRAND IDENTITY, DESIGN FOR SUPPORTING PRINTED ITEMS AND SOCIAL MEDIA, ANIMATION.