Situated in the heart of Newcastle upon Tyne, Passing Clouds is an exciting, vibrant venue showcasing live music events and premium cocktails. We worked with the venue prior to launch, developing a dynamic new visual identity, with a range of supporting material to further strengthen the core brand. Part of the rebrand included a unique cocktail menu featuring the use of a linen weave cover with coloured metallic foils and bespoke illustrations to present each cocktail. The overall creative exudes a feeling of dark decadence and opulent glamour. If you’re in Newcastle be sure to call in to Passing Clouds, the venue with a sophisticated edge, unique appeal and extravagant flair.
SECTOR: HOSPITALITY. DELIVERABLES: BRAND RESEARCH, BRAND DEVELOPMENT, BRAND POSITIONING, BRAND IDENTITY, DESIGN FOR PRINT, BESPOKE MENU COVERS AND INSERTS, SOCIAL MEDIA PLACEMENT, EDITORIAL, PRINT MANAGEMENT/SUPPLY.
