Living up to its name, Market Shaker blasted onto the Newcastle nightlife scene four years ago and has never looked back. From drinks bar to dancehall, gourmet grub to urban garden, Market Shaker carries its unique brand of swagger and style across all elements of its creative venue space. We wanted to carry this effortlessly authentic vibe through to our design work, which encapsulates print and online assets. What was most important was conveying the Shaker pledge and promise – a welcoming world of humour and hedonism with a guarantee of good times. Whether its street food or street art, craft beer or cocktail, pizza by the slice or dancing until dawn, we wanted our design work to echo Market Shaker’s unique ability to layer everything with a nod to its music muses and a cheeky wink of the eye.
SECTOR: HOSPITALITY. DELIVERABLES: BRAND RESEARCH, BRAND DEVELOPMENT, BRAND POSITIONING, BRAND IDENTITY, ILLUSTRATION, DESIGN FOR PRINT, SOCIAL MEDIA, PRINT MANAGEMENT/SUPPLY.