Kaila is a growing UK chain of pharmacies. We were asked to create a new visual identity, to transcend across all customer touchpoints from signage and stationary to car wraps and web graphics. It was vital that the end creative communicated the functional and solution-based values of the brand. Many people see their local pharmacy as an extension of their doctor’s surgery and we wanted to convey the elements of a clean, caring environment alongside a contemporary design that evokes medical expertise.
SECTOR: RETAIL. DELIVERABLES: BRAND DEVELOPMENT, BRAND POSITIONING, BRAND IDENTITY, DESIGN FOR PRINT, SOCIAL MEDIA, PRINT MANAGEMENT/SUPPLY.
