Hotel Indigo is a global brand that aims to bring local neighbourhood appeal to each of its boutique hotels. This tailored approach calls for creative that is consistent with the brand identity yet differentiates according to landmarks and location. We were invited to create a series of intricate illustrations for use across key touchpoints for a series of Hotel Indigo sites including Berlin, Dusseldorf, The Hague, Stratford upon Avon, Liverpool, Edinburgh, Glasgow, Newcastle upon Tyne and Durham. The resulting graphics combine the heritage and opulence of Hotel Indigo with the history and charm of each locality.
SECTOR: HOSPITALITY. DELIVERABLES: BRAND RESEARCH, BRAND DEVELOPMENT, ILLUSTRATION, DESIGN FOR PRINT, SOCIAL MEDIA, EDITORIAL, PRINT MANAGEMENT/SUPPLY.