Creative Product 007 3 min read

DECADE – Celebrating 10 years of adidas Spezial

Following the success of the adidas Originals Brand-New Exhibition “Originals Newcastle” we have been invited to create some of the artwork and graphics for adidas Spezial’s new exhibition DECADE, starting 17th May and running until 26th May.


Gary Aspden designed the popular Adidas Spezial range ten years ago and now his hometown of Darwen is set to host an international Adidas exhibition to celebrate. A lifelong three stripe fan, Gary, who previously headed up the label’s Entertainment Team globally, created the concept for the adidas Spezial range back in 2014.


This year sees the 10-year anniversary of the debut of adidas Spezial, and to celebrate that milestone, a new exhibition called DECADE has been announced, featuring the complete adidas SPZL footwear archive and highlights from the 10 years of apparel collections.


Featuring the complete adidas SPZL footwear archive and highlights from the 10 years of apparel collections, this retrospective exhibition will showcase vintage design references, unseen samples, technical drawings, signed footwear and a large selection of rare adidas SPZL artefacts.


As well as the products in the exhibition, there will also be intimate headline performances from Shaun Ryders Black Grape, with a DJ set from Mani (The Stone Roses) on Friday 17 May and Stereo MC’s on Saturday 18 May at neighbouring venue Level 1. 


On Friday 24th May a special release of the new Blackburn SPZL (DECADE pack) X Nightsafe edition shoe will launch exclusively at the exhibition raising funds for Nightsafe. Limited to only 100 pairs, the trainer features a unique red leather swing tag and Nightsafe branded sock liner. This limited-edition shoe is part of the new DECADE pack, a celebratory drop that features four updated releases from the adidas SPZL archive. Further information on that will be announced soon.


As well as this, a new adidas SPZL DECADE book has been announced and teased by Gary Aspden, which will launch at the exhibition. This collector’s item showcases the full adidas SPZL footwear archive alongside detailed product descriptions, photography and quotes from SPZL’s friends and family including Liam Gallagher, Vicky McClure, Ashley Walters, Noel Gallagher, Stephen Graham and more.