Creative Product 006 • 4 min read
We have recently played a part in the adidas Originals brand-new exhibition: “Originals Newcastle.” Supplying Sparklestreet Projects for adidas Newcastle.
The exhibition took place between October 27th and November 5th at the Newcastle Contemporary Art Gallery, 39 High Bridge, Newcastle, and saw adidas join forces with North East retailer END, to create the free ‘Originals Newcastle’ exhibition.
Highlights included a showcase of adidas trainers belonging to Noel Gallagher, Jamiroquai, Naomi Campbell, Stormzy and the Stone Roses, as well as trainers from the past and present, along with the release of the latest SPEZIAL range and limited edition models from the adidas SPEZIAL archive.
Gary Aspden, the curator of the Originals adidas exhibition and designer of SPEZIAL range, was quoted in the media stating: “The focus of the exhibition is on three of adidas’ classic silhouettes, the Gazelle, Samba and Superstar. What we tried to do in the exhibition is showcase variations of those shoes. [We have] Gazelles dating back to 1966, which were the very first, Sambas dating back to the 1950s, and Superstars dating back to 1970.
“There are running shoes, court shoes, designer collaborations and customised versions of shoes. There are also a number of shoes signed by celebrities, musicians, actors, rock stars, and rappers who have worn adidas over the years. There’s quite a variety.”
The Newcastle exhibition comes after the latest adidas Originals campaign launch known as ‘We Gave The World An Original. You Gave Us A Thousand Back’ – a campaign which pays homage to those who have continued to place this ever evolving brand at the forefront of culture.
So, how did we work together and what did we achieve?
We love exercising our creativity in any shape and this project gave us the opportunity to test our skills and do what we love on home turf.
As part of the project, we were involved in creating some of the artwork for the exhibition and supplying all of the display graphics and installation.
The campaign featured a huge mural of the Geordie star, Sam Fender alongside a pair of Adidas Gazelle trainers, which appeared on Morden Street in the city centre.
Working with such an iconic brand on High Bridge Street, Newcastle upon Tyne was a real privilege. We can’t wait to see what Adidas do next with Newcastle United!