Favouring fun over funds, Broke Promotions have cornered the market in affordable, yet aspirational, Edinburgh student nightlife. With a highly successful and established brand that spans almost two decades, Broke commissioned us to bring its profile bang up to date using innovative iconography. In a playful promotion that touches on the growing NFT trend, we took their piggy bank-inspired logo and gave it a youth-led edge. This involved creating a cutting-edge cohort of piggy personalities to adorn bar tokens and tap into the whole host of music genres and lifestyle options that Generation Z knows and loves.
SECTOR: PROMOTION. DELIVERABLES: BRAND RESEARCH, BRAND POSITIONING, BRAND IDENTITY, DESIGN FOR SUPPORTING PRINTED ITEMS AND SOCIAL MEDIA, ANIMATION, PRINT MANAGEMENT/SUPPLY.