Boda Coffee is revolutionising the ethical coffee industry, ensuring equity for farmers and promising exquisite African coffee to consumers. We were invited to create a whole new brand identity for Boda. The brand name is a nod to the ‘boda boda’ bicycles used by farmers to transport coffee cherries and we wanted this symbolism to take prime position in our creative. It was vital this essence of the coffee’s origin was also combined with the ease of it being delivered to your own front door. The resulting design work is positioned to evoke Boda’s sustainable ethos and innovative approach in producing carefully curated coffee from crop to cup.
SECTOR: RETAIL. DELIVERABLES: BRAND RESEARCH, BRAND POSITIONING, BRAND IDENTITY, PACKAGING DESIGN.