Steeped in heritage, Allard’s Lounge took its name from the building it calls home – originally a 19th century grocery store in Tynemouth village. Extending its presence to North Shield’s Fish Quay, sister venue Allard’s on The Quay is an atmospheric cocktail bar and kitchen. Both venues offer a vibrant café atmosphere by day and more intimate eating and drinking evening space. We drew inspiration from Allard’s focus on fine dining and local ingredients fused with international flavours to produce brand collateral to extend to venue signage and vehicle wraps as well as marketing materials and assets for social channels. Creative for both venues is characterised by a carefree coastal vibe along with the darker decadence of cocktails at dusk.
SECTOR: HOSPITALITY. DELIVERABLES: BRAND RESEARCH, BRAND DEVELOPMENT, BRAND POSITIONING, BRAND IDENTITY, ILLUSTRATION, DESIGN FOR PRINT, SOCIAL MEDIA, PRINT MANAGEMENT/SUPPLY.